Raf Simons and also Miuccia Prada Ask Questions in Their Very First Joint Prada Project

Picture: Thanks To Prada

On Tuesday, Prada revealed its very first project of the Raf Simons and also Miuccia Prada age.

“Contemporary life is shaped by technology. It has radically redefined our perspective on ourselves, and through that our collective perspective, on humanity,” the brand name created in a news release introducing its Spring 2021 project, for the very first collection developed by Simons and also Prada with each other. It “explores these realities of living today — a reality echoed by fashion, visions of which have been uniquely framed by and mediated through technology during the past year. A reflection of a creative dynamic.”

There’s no attributed digital photographer. (Though, Ferdinando Verderi functioned as an innovative supervisor for this job.) Rather, versions were fired making use of “hundreds of cameras” that enclosed them to obtain a 360º sight of the Springtime 2021 looks– a discourse on modern technology and also the duty it plays in our understanding of the globe around us, according to the brand name. (This discusses the staging of the Simons/Prada debut back in September: a vacant space geared up with electronic cameras hanging from the roof covering.)

“Technology has been visionary. It has enabled people to communicate regardless of space and time, drawing individuals together in intimacies even when apart,” Prada discussed, in journalism launch. “If technology is a tool, fashion can be, too — it is a cultural barometer, a mirror, inevitably engaged in a constant rapport with its moment of creation.”

The Springtime 2021 project is labelled “Dialogues,” and also the suggestion is to produce a discussion with the Prada target market. Therefore, each photo is gone along with by an actual concern: “Is future a romantic idea for you?,” “What utopia do you strive for?,” “Is nature out there, or in here?” It’s an extension of a style checked out throughout the Simons/Prada launching at Milan Style Week, when both developers took a seat, socially-distanced, after the path program covered to reply to concerns sent by followers from around the world.

Oh, and also Prada in fact wishes to know what you believe this time around about, as well. Solutions can be sent onprada.com “Responses received will become components of the campaign’s continued rollout, vital parts of a dialogue that will continue,” the brand name claimed.

You can see the complete project– and also all the concerns Simons and also Prada are posturing– for Springtime 2021 in the gallery, listed below.

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Prada’s Spring 2021 campaign.

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Prada’s Spring 2021 campaign.

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Prada’s Spring 2021 campaign.

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Prada’s Spring 2021 campaign.

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Prada’s Spring 2021 campaign.

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Prada’s Spring 2021 campaign.

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Prada’s Spring 2021 campaign.

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