Jason Wu Welcomes United States Into His General Shop for Autumn 2021
Image: Jamie McCarthy/Getty Images for NYFW: The Reveals
Regardless of the recurring international pandemic, New York Fashion Week started on Sunday (Feb. 14) with a style program– a limited-audience, socially-distanced one, yet still.
Jason Wu was once more among just a handful of developers to choose right into offering his most current collection on the path, in a concise manufacturing that still consisted of online designs as well as a handful of visitors resting a minimum of 6 feet apart while concealed. “We had to be much more careful,” he informs Fashionista over the phone, the early morning after the Autumn 2021 launching. “For the most part, I just wanted to show the joy of fashion. We had 20 guests, which is a lot for today. It was really nice. It felt like there was a connection to people again.”
As somebody that invested a great part of his life wishing to relocate to New york city, Wu felt it was necessary to join the classic custom that is style week. “New York has always been somewhere where I wanted to call home. And now, after 20 years — you know, things are tough out there. It’s cold. There’s not much going on at New York Fashion Week. I just wanted to make sure that New York Fashion Week was represented within the international calendars,” he discusses.
For him to present a path under these scenarios, however, Wu says that relevance is crucial. “September, all I wanted to do was be in Tulum, so I created where I wanted to be,” he claims. “This whole winter, usually I’d be traveling so much… I was really feeling nostalgic, and [the Fall 2021 show] was a representation of what I wanted. I wanted to move to America for a very long time, so Americana became a very important thing for me.”
Whereas his last program was everything about avoidance, the motif for Autumn 2021 was far more acquainted as well as individual to Wu: food preparation. “Most of my year has been at farmers market, which I actually really, really love,” he claims. “This was an opportunity for me to combine two of my favorite things, fashion and food.”
Mr. Wu’s General Shop.
Image: Jamie McCarthy/Getty Images for NYFW: The Reveals
Over the in 2014, the developer, like a lot of us, has actually ended up being even more of an amateur regular cook, sharing his developments on Instagram at@mrwueats Though that’s been primarily different from his name style line, Wu wed his 2 interests on the path this period, producing his extremely own basic shop with food from The Cooks’ Storehouse as well as custom-made soft drink containers from Coca-Cola (every one of which were contributed to City Harvest quickly complying with the program).
Versions went through the aisles of Mr. Wu’s General Shop in sharp outerwear– assume ankle-skimming layers, blocky extra-large sports jackets, huge parkas– as well as long, flowy outfits as well as skirts in a controlled autumnal shade combination (black, navy, olive, purple separated by dashboards of poppy red), with the periodic flower print (a Wu trademark) as well as Coca-Cola visuals (an item of their collaboration for the period).
“Our ‘going out’ now is going to the market. I wanted it to feel like chic strangers walking amongst this utopia of a beautiful general store,” Wu claims. “It was a little bit of a fantasy of mine.”
The Coca-Cola collaboration (along with being thematically-appropriate) fed right into the sentimental Americana string that motivated Wu to begin with. “I wanted to make sure there was a link to an iconic American brand,” he discusses. “The fact that I got to go through their entire archive was really special… To reinterpret it in a way that wasn’t just logos… It’s like the Normal Rockwell paintings. I have so much love for all that stuff because I didn’t grow up with it so I had to learn it. It’s what made me want to be in the U.S.”
Image: Jamie McCarthy/Getty Images for NYFW: The Reveals
A handful of the Coca-Cola prints amongst the line, which include the trademark name in various languages as well as its logo designs from all over the world, likewise stand for “what Americana means to me,” claims Wu: “We’re a melting pot of different cultures. Even though it doesn’t feel like it, that’s why I love New York… It feels like you can experience every culture —[through] food to begin with, but so much more.”
Like in September, he provided his modern variety, versus his evening dress line, Jason Wu Collection. (He launched his Springtime 2021 collection for the last previously this year: “I wanted it to be closer to the release date of the product.”) “If I were to show four months before the things are going to be in stores, I wanted to make sure that they’re clothes that people can really relate to right now,” he reasons. “It’s really about the sign of the times.”
“Also, for me, it’s about showing a little range,” Wu proceeds. “People always see me for that red-carpet moment — the very glamorous Jason Wu. But I also wanted to show that I can do everyday glamour. For example, this show had a huge emphasis on outerwear. I wanted to make sure that I showed range as a designer. People haven’t seen that from me.”
This was likewise the very first time Wu had contour designs on his New york city Style Week path. (Though, the developer has actually produced capsule collections for Eloquii as well as offered on 11 Honoré.) “After the year we had in 2020, it felt like it wasn’t just my duty as a fashion designer to show pretty clothes — we all love pretty clothes, but I also think it needs to be a representation of what’s going on right now. Fashion has always been on the pulse of what’s going on culturally. When we’re talking about a very divisive country, I thought it was very important for me to represent all forms of beauty and be as diverse as possible on the runway.”
See each and every single appearance from Jason Wu’s Autumn 2021 collection in the gallery, listed below.
